Hi! I’m Sonia. I am passionate about design systems, web strategy, and building and managing the best site experiences based on UI/UX best practices and user research and data. I also enjoy the operational side, creating systems and processes that empower designers to work faster and easier.
I have over a decade of experience working in and around design systems, and leading programs to support their effectiveness and evolution, across various industries including finance, media and pharma. I am currently a critical lead and owner of a digital design resources system at a large enterprise-level company. This system was built to better equip our internal partners and external agencies with critical tools and essential resources, based on research and data, necessary to create cohesive, best in class experiences efficiently.
I also have extensive experience with global, large-scale web projects including a global site migration of 30+ sites to one centralized content management system. Through that project, I led the content migration for sites with 20-3500+ pages that our team in the US owned. A few years after that, we did a complete rebrand and redesign of our suite of web templates and components that resulted in a pattern library, which our team managed, contributed to and advocated for.
I received a Master's degree with highest honors in integrated marketing from NYU and most recently, received my UX training certification from General Assembly.
Learn more about my work and me below!
Adobe Creative Suite
Figma
Microsoft Suite
Mural
iWork
Jira
Confluence
Airtable
MS Project
MS Visio
Sitecore 8 & 9
Sharepoint
Drupal
HTML
CSS
